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The YATD Programme

The You Are The Difference Customer Service Coaching Programme is unique. It was developed on the shop floor through years of working with REAL customers. Each skill has been perfected to help both the retailer and the customer enjoy a perfect shop floor relationship - in short it DELIVERS!

By applying the You Are The Difference principles found within the "Just Looking Thanks!" book and coaching DVD a store manager or sales advisor will:

  • Develop the skills, knowledge and confidence in how to welcome, engage and close the sale in a natural, non-pressurised way.
  • Create a positive momentum within the store; impacting on the way the whole team thinks about customer service.
  • Encourage the customer to re-visit the store by the high level of service provided.

The "Just Looking Thanks!" book and DVD are a perfect fit. Together they create a unique coaching tool that can help a business or organisation motivate it's staff, create brilliant customer service and increase sales long-term.

  • Developed on shop floor
  • Creates new skills
  • Unique
  • Builds confidence
  • Positive
  • Inspirational
  • Motivational
  • Educational
  • Fun

Picture of Alf DunbarAlf Dunbar

In the mid 1990s, Alf was the franchisee of a retail business struggling to survive. Faced with ever mounting debt and the real prospect of the loosing the business he set out to develop a new way forward in terms of customer service and management to turn the business around. The result was the creation of his unique customer service coaching programme You Are The Difference, now successfully used by a wide range of companies and organisations throughout the UK and over 25 countries around the world. Alf is a practitioner not a theorist, his coaching methods are based on the real world with real people. His unique and enthusiastic communication skills inspire people, and this in turn enhances their individual performance. He seeks to raise people’s level of self-belief and confidence. With over 12 years practical retail experience and 11 years as a top performance coach he has coached thousands of people from a wide variety of retailing and business backgrounds helping them to achieve exceptional results. Today he conducts more than 100 coaching sessions, seminars and events a year for a large variety of companies in the UK, Ireland and throughout Europe. Alf offers a portion of his time to support voluntary and charity organisations and will consider any opportunity to help work within the community free when he can. Why not invite Alf to come into your organisation and help transform you results with You Are The Difference.

For more information email:  This email address is being protected from spambots. You need JavaScript enabled to view it.  or use the contact page

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Companies and Orginisations that have experienced YATD Programmes


  • Tesco
  • John Lewis
  • Sewell
  • Marks and Spencer
  • Calvin Klein
  • Cotton Traders
  • Londis
  • Thorntons
  • Telefonica O2
  • Waterford Crystal
  • First
  • Grafton
  • Jack
  • Jack
  • co-op
  • skillnet

  • Tesco
  • Microsoft
  • Nike
  • Levis
  • The Coop
  • Mothercare
  • St James Center
  • BCSC
  • Jaeger
  • Stirling Mills Shopping Centre
  • Lunn Polly
  • Iron Bed Co
  • Seen
  • Mountain Warehouse
  • Lakeside Shopping Centre
  • Fulham Football Club
  • Selfridges
  • Junction 32 Outlet Shopping Centre
  • Aker Kvaener
  • Atlantic Village Shopping Centre
  • Halifax
  • Beneast Training
  • Fleetwood Outlet Shopping Centre
  • Aberdeen Chamber of Commerece
  • Bryant Recruitment
  • Talke Outlet Shopping Centre
  • Bank of Scotland
  • King Sturge Property
  • Medicare Pharmacy
  • Apex Chemicals
  • Ringstead Outlet Centre Denmark
  • Hicky and Co
  • Centenary Thules Stores Ireland
  • Marks and Spencer
  • Calvin Klein
  • Thorntons
  • Realm Outlet Shopping Centres
  • Mace
  • PDSA
  • Gant
  • Shoe Express
  • Regatta
  • Aberdeen City Council
  • Braintree Outlet Shopping Centre
  • Viyella
  • Roman Originals
  • Clarks Village Outlet Shopping Centre
  • Perthshire City Centre Traders
  • Stead and Simpson
  • Jumper
  • Sharps Bedrooms
  • Moss Bros
  • Hallmark Cards
  • Wedgwood
  • McArthurGlen Designer Outlets
  • Cotton Traders
  • Carlton George Hotels
  • Ashford Designer Outlet Centre
  • Gold Crown Plc
  • Swindon Designer Outlet Centre
  • Special Occasions Greetings
  • Triangle Group
  • David Sands Supermarkets
  • Mcleish Stores
  • Murdoch Allan Bakers
  • Grafton Merchanting
  • Houghton Pharmacy Group
  • The Body Shop
  • Next
  • John Lewis
  • Per Una
  • First UK Bus
  • Lakeland
  • Croc Shop
  • Rieker Tamaris Shoes
  • Gordon & Macphail Distillers
  • Soft shoe
  • Hawkshead Junction One Shopping Centre
  • Brand Fusion
  • Bridgend Designer Outlet Centre
  • Northern Ireland Region of Shopping Centre
  • Royal Colledge of Nursing
  • Co-op Homemaker Williams & Griffin Stores
  • Cornwall Retail Skills
  • Wroes Department Stores
  • Skillsmart
  • NHSTrust Whittington Hospital
  • Bracknell regeneration Partnership
  • Run 4 it
  • Manor Pharmacy
  • Thoughts Cards
  • Woolacotts Electrical
  • Sewell
  • Martin McColl
  • Right Price Tiles Langlands Garden Centres
  • National Health Stores Conference
  • Applebys Jewellers
  • ICOS Skillnet
  • Jack Wills

Alf's Tweets

"Quote of the month"

Treat every customer as if they pay your wages, because they do!