The YATD programme was implemented at Medway in 2018 after several years of long standing cultural concerns.  We wanted to introduce a new programme, and one that our staff could see tangible change as a result.  The YATD programme is like no other – tested over many years primarily in retail, with a simple but powerful message of empowerment – You Are The Difference.  Within 12 months, we have seen not just a change in the percentage of our staff who now their role in making a difference to our patients, but importantly a positive shift in the engagement of our staff.  At the heart of that change, has been this programme.

"I have worked with Alf Dunbar for approximately 6 years since we launched You Are The Difference to our International Franchise customers. The success of this programme internationally was such that I commissioned a follow up workshop which we launched shortly after. Many of our customers comment on the simple yet effective messages that the programme conveys and its' simplicity is one of the strongest selling points - it works in any language. We have now rolled this out across 25 countries and for many of them it continues to be an integral part of their store induction process."

"This man is a genius!
I have witnessed the affect that Alf has on staff of all ages, the level of motivation they leave with after his training is outstanding and his simple techniques lead directly to improved sales. If every retailer implemented the simple techniques detailed in his book then bad service would finally become a thing of the past."

"Through the You Are The Difference programme Alf has made the delivery of outstanding customer service and path to extra sales achievable for everyone.
His simple techniques are convincing, easy to follow and highly motivational. I can safely say that this is the most compelling programme I have come across in twenty years in retail. I have found Alf's programmes to be inspirational not only professionally but also in my private life."

"I found the session, enjoyable, stimulating but above all simple. It was obvious that if the principles talked about were put into practice there must be benefits to not only companies "bottom lines" but people’s morale. Alf Dunbar’s passion and enthusiasm made it a pleasure for all who were present."

"The You Are the Difference and Living our Customer First work that Alf led at Marks and Spencer was excellent. People came away from his sessions very positive and ready to try out the practical methods that he gave them. The Marks and Spencer Outlet team found the Living our Customer First simple to understand and in using it felt more confident in selling to customers."

"When Alf ran an adaptation of his course to our call centre and operations staff, he delivered the same powerful message that he uses in his retail coaching sessions about how the individual can obtain empowerment by their own thought processes and actions.The methodology Alf uses is simplistic, yet so powerful, that even the most negative person can be inspired. The results have been amazing. Highly motivated staff, improved teamwork which has resulted in increased output and superior customer service, to both internal and external customers.  The “You Are The Difference” coaching session has made a real difference!"

"Having worked in Retail for over 30 years and been totally committed to the customer, the challenge still remains for every person in our or any company to have that shared commitment.  Since working with  Alf and his team I have been totally amazed by the response individuals have made in taking ownership in  ensuring that the customer leaves the store with the same level of service they would like to experience.  "people do buy people first". You Are The Difference has also lead to a positive sales increase within our business  and  we now look forward to rolling out the programme as part of our overall training/coaching development."